Are you passionate about everything spiritual and are regularly using your intuitive gifts to help your friends and family? Perhaps you’ve even thought about turning your passion into spiritual entrepreneurship? Regardless of your specific craft, may it be in the holistic healing or spiritual niche, now could be the perfect time for you to start your own wellness side hustle.
Indeed, many of us live stressful and fast-paced lives, constantly running around, connected to our devices, and scrambling to fit all our work and personal commitments into a day. This can create a disconnect with our inner self and lead to widespread modern diseases such as stress and anxiety.
And as more and more people are trying to reconnect with themselves, wellness and spiritual-based businesses have started to gain a lot of traction over the last few years. That’s where your gifts and technical skills come into play. You, too, could use them to help hundreds who want to improve their emotional, spiritual, and physical wellbeing.
Wondering where to start?
Because we’re here to help you, we’ve put together this article to guide you through your journey as a spiritual entrepreneur.
5 Key Steps to Starting a Spiritual Entrepreneurship
Turning your passion into a spiritually focused business can seem challenging, and you might feel overwhelmed. Luckily, we’ve gone through this experience ourselves and have outlined for you below five key steps you need to take to start your spiritual entrepreneurship.
1. Define Your Niche
The very first thing you need to do is to define what niche you want to operate in. Start by listing your talents and gifts and see which ones you feel most comfortable sharing with potential clients. For instance, you could be helping people work on their breathing to relax and improve their focus as a breathwork facilitator. Or perhaps you’re really good with tarot reading, and that’s what you want to focus on. You can even drill down further to really align with your own style and particular abilities. For example, when you’re doing your tarot readings, you might be taking a unique contemporary approach. If that’s the case, make sure to define your business around this particular niche. This will set you apart from the competition and can really help you stand out. And of course, you can combine different niches if you have different gifts. The key here is to clearly position your business, so your potential clients know exactly what to expect.
If you’re looking for inspiration, you’ll find a list of niches in the spiritual and wellness space in the following section.
2. Create Your Website
Once you’ve defined your niche and designed your offer, you’re ready to create your website.
This involves a few different steps, including:
Picking a good domain name
Selecting a scalable website hosting provider
Choose a content management system (WordPress, Shopify, etc.)/e-commerce platform
Define your brand personality and values and design your website accordingly
Make your business proposition clear
Craft SEO optimized website content for each of your website pages
Embed your social media share icons
Publish fresh content regularly to keep your visitors and audience engaged
3. Build Your Community
Gone are the days where all you needed to do was create a website, run some ads and wait for the clients to roll in. Competition is fierce these days, and building a strong community around your brand is critical. It will help you establish yourself as a thought leader and draw people to you. If you nurture your community by providing added value, your community will give back by using your services and referring you to their friends and family.
- Leverage technology
Pick two or three social media platforms your ideal audience is hanging out on and set up social media profiles for your business. This will allow you to better understand who your audience is and increase your brand awareness. You’ll also be able to showcase your expertise and tell them all about you and how you can help them. And by connecting and interacting with your target audience, you’ll instantly humanize your brand and become more approachable. Besides, it will enable you to learn about their pain points, identify their needs, and tailor your offer accordingly.
- Create Content Regularly
Once you know your target audience’s pain points, you will be able to create customized content that will resonate with them and provide educational value. They’ll see you as an expert in the field and turn to you for advice, tips, and guidance.
4. Treat Your Spiritual Business As A Business
Sure, you love what you do, and you’re excited to be sharing your gifts with your customers. Yet, remember that running a spiritual entrepreneurship is not all about your craft, being creative, and doing what you love. To be successful, you’ll need to work on a business plan, define a clear marketing and advertising strategy for your business, design and publish content, interact with your audience, follow up with your customers, do your admin duties, and many other things!
While doing a tarot or psychic reading might seem like the most important part of your business, you also need to focus on other areas to take your company to the next level.
5. Set Your Business Goals and Develop Daily Habits
Any entrepreneur in any field will tell you: running a business means that you’ll be juggling ten things at a time. Indeed, as mentioned before, running a business involves a lot more than practicing your craft. So, to prevent burnout, establish clear daily, weekly and monthly goals, along with a daily routine to help you stay motivated and achieve them.
Note that there are many free tools available to help you manage your time and keep track of your tasks and goals. And don’t forget to take some regular breaks throughout the day to help you stay focused and avoid stress and anxiety.
25 Spiritual Entrepreneurship Business Ideas
As a spiritual entrepreneur (or wellpreneur), you’re probably driven by the need to live your purpose, help others, and enjoy the freedom, flexibility, and joy of being your own boss.
Now, the beauty of working in the spiritual and wellness space is that you can combine many services. Yet, to be successful, you’ll need to make sure the services you offer align with your purpose and your spiritual gifts to provide your clients with useful solutions.
So, to help you get started, we’ve listed some ideas below:
Emotional freedom technique
Energy healer (ie. Reiki practitioner)
Fen Shui practitioner
Healing through dance & body movement
Intuitive/life/spiritual coach or teacher
Tea leaf or coffee grounds reader
Note that as long as you can provide real value to your clients and help improve their lives, there’s no set guideline when it comes to the number of services you can offer.
6 Common Myths About Starting A Spiritual Business
Unfortunately, there are a lot of myths floating around about starting a spiritual practice or spiritual business. At The Happy Healing Shop, we’ve also encountered many clients whose misconceptions are holding them back from becoming successful practitioners.
So, we’ve decided to debunk these myths and misconceptions because that’s all they are: myths and misconceptions.
MYTH #1: Manifest your Success
Ever heard someone saying, ‘’Just manifest, and it will happen’’? While it’s fantastic to project yourself and welcome this new opportunity, unfortunately, becoming a successful spiritual healer or practitioner is not as simple as putting together a vision board with affirmations. For your venture to succeed, you’ll have to take action, be dedicated, and put in the work.
You can manifest getting great clients, but you can’t manifest overnight success without creating your brand and putting the work in to drive traffic to your website.
MYTH #2: Starting A Business is Too Expensive
Well, this is not exactly true as with the rise of technology and digital services, it’s now more affordable than ever. These days, you can create an online store or shop and do your readings, yoga classes, or Feng Shui consultations via Zoom or Skype from the comfort of your own home. There’s no need for expensive premises or tools anymore. Besides, the recent shift to online precipitated by the pandemic means that an increasing amount of people are getting used to wellness services being delivered online.
MYTH #3: To Help People, You Need to Charge Less
Another common hurdle spiritual entrepreneurs encounter at the beginning is how much they should charge.
You might not feel comfortable charging for your services, or you might really want to help everyone, including those with small means.
The issue with this is that you’re trying to set up a business here. You’re not a charity receiving generous donations to fund your operations. If you charge too low, you’ll need a lot of clients and a lot more hours to be able to make a living, and you’ll end up drained, burnt out, and therefore most likely to quit.
MYTH #4: You Have to Be an Expert
Feel like you’re not worthy enough? Think that you need to be an “expert” to become a spiritual practitioner?
Imposter syndrome is very common among people who are starting their journey as entrepreneurs. And unfortunately, in these situations, self-doubt tends to insidiously infiltrate our minds and hold us back.
The good news is that you don’t need to be an expert to help others! You only need to know more than your clients and to be able to provide them with helpful insights.
And if you’re wondering what would differentiate you from other well-established readers and practitioners, the answer is you. Your clients will come for you: your vibe, ethics, character, style, voice, the way you empower them, etc. They’ll be drawn to you because of who you are.
MYTH #5: You Only Need Passion
Yes, passion and motivation are key to running a successful business. However, they’re not enough. Emotions are fleeting, they’re not consistent, and you can’t simply rely on them to start a spiritual entrepreneurship. For your business to thrive, you’ll need to establish a routine and stick to it. Technical and soft skills, a compelling offer, great customer service, dedication, and consistency are all critical elements.
MYTH #6: You Need a Huge Following to be Successful
Numbers can be deceiving. These days, likes and followers can be bought, and there are plenty of ‘’pods’’ or groups of Instagrammers and TikTokers teaming up to beat the algorithms. Some also use the cheap follow or unfollow method.
These practices rarely bring long-term and engaged followers who genuinely enjoy your content and your brand. In fact, they will most likely never use your services. The reality is that all you need is a small community of committed, die-hard followers who enjoy your content, want to benefit from your expertise, and use your products or services.
This will be much more profitable than having a million followers composed of people who have no interest in your brand and what you have to offer.
Ready To Turn Your Spiritual Hobby Into A Craft That People Will Pay You For?
Starting a spiritual business can be fun and rewarding. Yet, as with any business, you’ll have to put the effort in and treat it as a business. After all, a spiritual business is no less serious than any other kind of company, so make sure to also take an analytical approach when getting started.
For instance, perhaps you’ve been giving readings to friends and family for free for a while now. And you’re now wondering whether you should be charging them?
The answer is surprisingly simple: If you can provide people with more insights than they would otherwise get on their own, if you inspire them, provide them with spiritual growth, and your energy creates a positive impact on their life, you should be compensated.
And we genuinely believe that there’s a reason why you stuck around until the end of this post; it’s time for you to let go of your fears, put your heart and soul-driven entrepreneur hat on and start your spiritual business.